Earth Hour?

I'm really torn between enjoying this pointless event's creation or wanting to banish it to hell like all of the other fake, self-puffery, nonsensical, environmentalist bullshit going on in the world.

"Well Aaron, if you hate this kind of bullshit so much, why would you even consider possibly enjoying its creation," I hear you ask.

Because it's an HOUR.

In case you missed it last year, Chicago was the victim of environmentalist atrocity at a level of unspeakable proportions. Here's my scathing review of a piece of crap known as "Earth Month". Which wasn't even a month - it was 34 arbitrary days of scattered environmentalist meetings and demonstrations and recycling center groups. The worst part was their catchphrase of "Make Every Month Earth Month."

At least with this, they've scaled it all down to one hour of pretending to care about the environment.

The weird thing about this event is that I'm still trying to figure out HOW they plan on getting people to care or make a difference. The whole basis of this event is that around the world on this day at 8pm local time, everyone turns off their lights for an hour. Not "don't use energy at all for an hour" but just turning off the lights.

One hour of lights-out for a typical residence would result in no more than $0.25 in savings for the monthly electricity bill (and I think that's assuming they usually have every light turned on and like 100-watt bulbs in all the fixtures). So it has nothing to do with convincing people that they can save money. They're not telling everyone to turn off everything in their home - so it can't be a way to convince people that they can still have a great life while "living green" or something. I haven't seen any promotional T-shirts or hats or anything that you can buy in support of Earth Hour - so it doesn't seem like the WWF is trying to profit from this event.

I'm really baffled - what are they trying to do?

Any time something catches on and it's a widespread event, SOMEONE is looking to profit. Money makes the world go 'round, and wherever you've got millions of people who are gullible enough to turn their lights off because you've created Earth Hour - you HAVE to have someone profiting off of the gullibility.

Maybe it's the candle companies? After all, it seems like everyone who participates is going to need to be able to SEE, so candles are the way to go. Are candle sales really that low that they need a worldwide scam to have people turn off lights just to move a few extra candles??

Seriously - this is bothering me.

The website claims:
Join people all around the world in showing that you care about our planet and want to play a part in helping to fight climate change. Don’t forget to sign up and let us know you want to join Earth Hour.

It's not doing anything for the planet except making regions of it dark for an hour.
It's not doing anything to affect the climate.
It's not doing anything for the environment at all.
It's not doing anything for the people participating other than making them feel smug about "helping".
It's not doing anything for greedy profiteers, except possibly candle companies.
It's not doing anything at all...

Please help me figure out why the hell this exists at all. Things need to have meaning or else they are literally meaningless. In which case, they shouldn't exist in the first place.

(Here's the website, in case you can figure any of this out.)