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Friday, May 28, 2010

Snacks and Sweets Expo 2010 - A Picture of the End

102_1259, originally uploaded by AaronBSam.

It feels like I'm slowly making my way backwards with pictures and stories from the Expo instead of simply starting at the beginning. So the best I can do right now is pick a picture from the Expo that sums up my feelings right now and just run with it.

What you are seeing here is simply a beautiful representation the end of the Expo: a crumpled mass of empty cardboard.

You see, the exhibitors take a lot of time setting up their displays, showcasing their new products and best products - and then GUARDING THE HELL OUT OF THEM. Tape, signage, stern lectures - anything that keeps the display looking nice so that it will attract business and intrigue about the products. An empty display sells no product.

Then 1pm hits on Thursday afternoon. The exhibitors are tired and there's only an hour left of the convention. Some of them decide to go the whole nine yards and say "these are my products, my supply is limited, I'm packing it up and taking it back with me".

The other 95% say "why waste that time and energy? I don't need this stuff, as it has now completed its purpose - take it off my hands."

Well, of those 95% of vendors, I'd say half of them willingly say it, and the other half are just victims of it. The greed takes over, and the masses want their freebies and souvenirs and bragging rights.

Ferrero Rocher is my prime example - their displays are exquisite pillars of shiny wrapped candies in shiny translucent boxes. And every year, one of the attendants at their large booth finally waves the white flag and says, "You see all those 'DO NOT EAT' stickers and the tape we use to keep our candies safe from you masses? IGNORE THEM."

Bedlam ensues. Within a span of 15 minutes, the displays go from shining examples of a company's pride to . . . well, you can see the picked-clean skeletons of cardboard discarded in the center of the carpeted area, devoid of any signs of life or sugary goodness. Around the hall, you can see the boxes in threes and fours tucked under the arms and poking from the tops of the bags of the victors.

Because to the victors go the spoils of war.

And all that remains on the battlefield are the tiny stains of ground-up chocolate mashed into the carpet as casualties of war and the cardboard graves in memorium to those candies who perished on this glorious day that shall live in infamy.

Until next year, Ferrero Rocher... Until next year...

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