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Wednesday, June 06, 2007

24:7 Energy - A Generic Energy Drink

Today’s energy drink of mention is called “24:7 Energy” (Lemon Lime flavor) – or at least I THINK that’s what it’s called. I honestly haven’t found much documentation for it at all during my searches today. The can itself is rather simple. The numbers 24:7 appear in large digital-clock-style print, with the small word “ENERGY” underneath them. The bottom area of the can is just various blurry small versions of the main logo over and over. They were on sale at my local Walgreens, so I picked up the Lemon Lime and the Cherry Berry flavors, thinking I could check them off my energy drink checklist that I got from BevNet’s 2007 compilation.

I started consuming, and did my searches to find more info, like I did for Jolt Cola yesterday. Unfortunately, the beverage was nowhere to be found on my BevNet list. BevNet had no idea what this drink was. After several hours, I finally found some answers. It turns out that the reason it was on sale at Walgreens and that NOBODY knows anything about it – it because it’s technically a Walgreens item. One of those moderate knockoffs they can sell cheaper while making it exclusive to their store. So if you read this review and want one – you’re stuck having to go to Walgreens or you’re out of luck.

But since it IS an energy drink, and I DID consume it, I’m writing a review anyway.

As for the nutrition – I haven’t been able to locate any information on the caffeine levels or any of the other energy-centric ingredients like taurine and any others with complex chemical-sounding names. I can see on the ingredients list that it does contain taurine and caffeine (more taurine than caffeine, judging by the printed order) – but again, no idea on levels, so I can’t compare it to anything else. As for the generic nutrition info, this drink contains 30g of sugar per serving. And at a 16-ounce can, that’s two full servings. The 30g is only a few more than your standard can of soda, and I’m guessing it doesn’t contain more caffeine than your average soda, either. The sodium content is 120mg per serving, though. That’s 5% of your daily recommended value (and 10% if you’re like most consumers and drink both servings at once).

So now it comes down to the final ratings:

Appearance: 5 of 10

The can is just average, in my opinion. And that’s probably because it’s a “generic-brand” beverage sold exclusively through Walgreens. I mean the logo and design are nice, but what’s the point if the product name doesn’t generate any information off the bat? I shouldn’t have to search extensively just to find out minimal details. If it wants to compete, there should be more information with a basic search. I shouldn’t have to go to the manufacturer’s website (PriLabs, Inc.) just to find out that the beverage does indeed EXIST.

Taste: 6 of 10

The flavor was listed as “Lemon Lime” but all I got out of it was “bitter citrus”. That sour taste was not a welcome accompaniment to the taurine bitterness that most people clamoring against Red Bull will recognize. At least I’m PRETTY SURE it’s because of the taurine. One would think that with the extra sugar, it would be a sweeter beverage. Not the case. Just acid citrus.

Mouthfeel: 4 of 10

I like my energy drinks carbonated, and this one was barely effervescent. The taurine (or whatever it was) gave it that energy drink bitter aftertaste that lingers at the back of the throat. To make matters worse, the sugary nature of the drink didn’t add to a sweet taste, but it did contribute to a sticky feeling in my throat I attribute to overly-sugary products. If you’ve ever eaten a bunch of candy and felt that lump of sticky saliva on the back of your tongue, you’ll know what I’m talking about.

Energy: 8 of 10

Within about 30 minutes of consuming the can, I started noticing the energy overload. I got a bit of the hand-shakes, felt twitchy on and off, and noticed the energy level rising inside me. Unfortunately, it didn’t last. It took less than an hour for the extra-energy twitches to fully subside, leaving me with nothing but my normal dismal energy supply after two or three hours in total. Maybe it’s the possibly-low caffeine level or a too-high taurine level – all I know is that it was a rocket start that a few hours later left me with null but dead weight. Good kick, but no follow-through.

Overall: 5 of 10

What can be said about this Walgreens-exclusive energy drink? Well, it gave me energy – at the price of a not-too-pleasant taste and aftertaste. The energy didn’t last long, but I suppose it would be of use to those who just need a boost to get over something strenuous or one last hour of study at 2am while letting you crash around 4am safely. It’s got its uses – I prefer something with a little more staying power, as I’m sure many would agree. Just like with most knock-off brands, the cost is a little cheaper, but the product is nothing but average.

And five out of ten is certainly a testament to “average”.


Deirdre said...

I came across 24:7 for $1 at Walgreen's in the wee hours of this morning. I was sitting here at work trying to find some info on it and had the same trouble you did...Your website was one of the TWO that came up (I couldn't get the Quicktime file on 24:7 to load on the PriLabs website). I got the sugar free 24:7 and don't mind the taste. Not to sweet, not too bitter. It's definitely helping me through this workday!

Anonymous said...

I came across 24:7 ENERGY at Walgreens also and I really like it!!!!!! the taste was better then any energy drink in the market.... there is no after taste at all..... I really like the packaging a lot.... it remind me of the Mtrix and the show 24..... I also tried the cherry berry which was also good but I prefer the original.... I also like the name 24:7. good product!

Anonymous said...

After buying 24:7 at Walgreens I am never going back to a c-store for an energy drink..... 24:7 was sold for a very fair price and they have many good flavors to choose from.... no more spending $3 on energy drinks.... Thank you Walgreens for 24:7 ENERGY!