What do you enjoy reading the most here on my blog?

Search My Blog

Monday, February 07, 2011

Commercial Insanity

I am a consumer whore, just like the rest of you. If I see something that I want, I usually buy it - especially if it's on sale. I have rather good brand recognition when it comes to food and certain household products, and admit to a degree of brand loyalty when it comes to some items (unless the sale price warrants the betrayal). So naturally, I must watch commercials.

Lately, there have been a stream of nonsensical commercials that I think need to be brought to attention and called out for the craziness that they represent.

No, I'm not talking about hyperbole (like like the MGD 64 commercials where the guy drinking a beer containing 30 extra calories per serving is on an exercise bike while drinking in order to combat those extra calories) or even logical fallacy (like that drinking a particular brand of beer will make hot chicks fall in love with and/or sex you). For all intents and purposes, most beer commercials do things right.

Hillshire Farms, in this particular commercial, does it wrong.

First of all, we have the main male characters, who I'll refer to as "SweaterVest" and "DenimVest".

"Did your mom pack you a fancy square plate to eat your lunch? My mom just slipped a corndog inside a pocket on my denim vest."

Now SweaterVest clearly has a Hillshire Farms sandwich for lunch. And somehow, he also has a fanciful square plate with which he will be eating said sandwich. No, that's not a napkin. It's a small plate, just the perfect size for a sandwich to rest on. DenimVest then issues the following challenge:

DenimVest: "Jump rope you for that sandwich."
SweaterVest: "Fine!"

And that's where logic really jumps out the window. The "challenge" is just the term "jump rope". Are you supposed to be figuring out who is best as jump roping? Can jump rope the fastest? Are you whipping each other with a jump rope until someone gives up??

Also, the prize for winning this challenge is... the sandwich? SweaterVest, you idiot! You already had a sandwich! If you win, is DenimVest giving YOU a Hillshire Farms sandwich? You've just contractually obligated yourself to participate in an extremely vague competition wherein the only possible positive result for you is keeping your own sandwich, which will clearly be left unguarded while you are performing the challenge!

And thus, the "competition" begins - apparently by hijacking two girls and their jump rope that they were clearly using prior to the DenimVest vs. SweaterVest Challenge was ever issued.

Without a referree or any judge mentioned of any kind, we're subjected to some shots of each challenger performing jump rope acrobatics. Yes, both SweaterVest and DenimVest apparently have mastered the delicate art of competitive jump roping. And then... wait a second... what the heck are you boys doing?

This competition has clearly been downgraded to "playdate" level.

Now you're not even competing! You're just playing jump rope together while a multi-ethnic group of fellow schoolmates watch on, flabbergasted! And the sandwich is clearly vulnerable! Won't somebody think of the sandwich???

Oh yes, the girls have thought of the sandwich. Their sly facial gestures to each other clearly indicate that they are in cahoots and have been planning this ruse for quite some time! Playing jump rope during lunch time, in hopes that some fools will simultaneously abandon their food and fall into their jump-rope-related trap! It's all falling into place, Bertha! I know, Mousey! Initiate Operation Double-Dutch-Delight!

And so, the mighty have fallen. With a series of whipping and jerking motions and twists, somehow the jumprope has MAGICALLY looped itself perfectly MULTIPLE times around the two pitiful boys. The pitiful boys who, despite being nimble enough to perform some complex jump-rope hand-holding "challenges", have managed to stand perfectly still and in the right place for the looping ensnarement that has occurred! Nothing short of witchcraft could have been used in this plan, based on its results. And to the witches go the spoils! The two girls raise their Hillshire Farms sandwich halves high in victory, while waving their winnings in those poor boys' faces.

"If we ever get out of these jump ropes alive, we will fucking BURN YOU AT THE STAKE."

And there's nothing that DenimVest and SweaterVest can do, but watch as these harlots taunt them and prepare to eat the trophy that was so viciously being fought over in a manly competition of jump roping.

Except for the fact that the witches didn't use very strong or good magic. Those ropes are loose as hell, and not even properly binding the two of them! DenimVest is clearly able to move his arm and hand! Their legs are unbound and, if working as well as a team as they were while double-dutching, the two of them could easily move as one unit and strike vicious blows upon the maidens who have violated the sanctity of the Schoolyard Challenge and perloined the trophy! But alas, their minds have apparently been turned to mush. They not only accept defeat that the girls have won (while clearly not having been really defeated at all) and succumb to the powers that be - which are now telling them to celebrate that which has been lost.

Despite being within striking distance of the sandwich-holder and having a hand free and capable of striking, DenimVest decides to let bygones be bygones and celebrate the fact that at least SweaterVest has still lost his sandwich as a result of this endeavor.

Go Meat, indeed. Go directly to hell for making such a ridiculous commercial.

What do you think? Am I crazy for expecting my commercials to make at least a modicum of sense?? Leave a comment and let me know!

And then Digg this article!

No comments: